Images & Words: DJ Khaled, “I’m The One” (f/ Quavo, Justin Bieber, Chance the Rapper & Lil Wayne)

dj-khaled-lil-wayne-justin-bieber-chance-the-rapper-quavo-shoot-music-video-for-im-the-one-malibu2DJ Khaled
“I’m The One” (f/ Quavo, Justin Bieber, Chance the Rapper & Lil Wayne)

Digital Single
At this point, DJ Khaled’s tracks are basically musical text chains between the biggest artists on the planet. It’s kinda like he just puts out late-night mass “U Up?” text to his entire contact list, and the first four that respond get a verse. It’s a high variance strategy. But it works for him, because as easy as it is to discard the songs that don’t pop, it’s impossible to avoid the ones that do.

This airy, trop-housey summer tune is one of the latter, evidenced by its 42 fucking million views in four days. And those numbers are no surprise, because it’s got all the hallmarks of a Khaled classic. Intoxicating, catchy chorus? Check. Tuneful, sticky verses? Check. Khaled ad libs? Obvi. Most importantly, it got the green light from the greatest young A&R man in the business, Asahd Khaled. Bless up.

Posted on by TP1.COM in Images & Words

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